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Event Details

Date: 11 June 2026 (Thu)

Venue: M Resort & Hotel KL Bukit Bintang Room, Level 9

Time: 9:30 AM – 2:00 PM

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AI is reshaping how customers discover brands, engage with businesses, and make decisions.

The question today is no longer whether organisations have customer data but how quickly they can turn that data into meaningful engagement, measurable growth, and business impact.

SYNC brings together regional industry leaders and international speakers to explore how AI, customer intelligence, and modern marketing execution are transforming customer engagement across Asia.

✔ AI trends shaping modern marketing
✔ Accelerating customer data activation with AI
✔ Winning visibility in the AI era
✔ Turning customer intelligence into measurable growth

Why Attend

Gain practical insights and regional perspectives on how organisations are adapting to the AI era through smarter customer engagement, faster execution, and data-driven growth strategies.

Explore how leading brands are:

  • Accelerating customer data activation with AI
  • Improving visibility in AI-driven discovery
  • Bridging insight, execution and measurable outcomes
  • Delivering smarter engagement at scale
  • Reducing friction between customer understanding and business action

Featuring Speakers

Kwek So Cheer

Partner PwC

So Cheer is a Partner who started his career in Business and IT Consulting more than 30 years ago and was most recently the Group CIO for a Fortune 500 enterprise headquartered in Singapore for 3 years before joining PwC as a Partner in Digital Solutions.  These combined hands-on experiences from both consulting and client perspectives have enabled him to appreciate and deliver optimal results for the businesses involving large and complex end to end digital transformation programs. Key clients that he had helped successfully transform include Huawei, SingTel, AMP, Wilmar and Government Ministries and Agencies.

Amy Zhang

Tencent Marketing Cloud Senior Product Manager

Throughout her 9 years at Tencent, exclusively focused on marketing products, Amy has helped leading FMCG and retail brands accelerate their digital transformation from first-party data assets to in-store digitalization and offline-to-online engagement. She is now driving the global expansion of Tencent’s AI-native martech stack, bringing intelligent audience, personalization, and decisioning capabilities to enterprises worldwide.
 
With 5+ years of international experience at HP and IBM and an M.S. from Carnegie Mellon University, Amy combines global product vision with deep AI-driven martech expertise.

Leon Dai

CEO, GenOptima Asia

Leon serves as the Regional Head of GenOptima Asia, overseeing the company’s business across Southeast Asia, Japan, and Hong Kong & Taiwan, while also leading Global Key Accounts for the Group.

He brings more than 20 years of leadership experience in digital marketing, customer experience, and CRM transformation. Prior to joining GenOptima, Leon held executive leadership positions at global technology leaders including SAP, Adobe, and Salesforce, where he served respectively as Vice President of SAP China, General Manager of Adobe Digital Experience China, and Global Key Account Leader at Salesforce

Key Sessions

AI Trends in Consumer Marketing

Kwek So Cheer

Explore how AI is reshaping customer behaviour, engagement strategies, and the future of modern marketing.

Accelerating CDP Value with AI: From Segments to Execution

Amy Zhang

Learn how AI is accelerating customer data activation, enabling faster execution, smarter targeting, and measurable business outcomes.

How Asia’s Best Brands Win Visibility in the AI Era

Leon Dai

Discover how leading brands are adapting to AI-driven discovery and strengthening visibility across the generative ecosystem.

Panel Discussion

From Data Visibility to Revenue: Winning in the AI-Driven Marketing Era

A strategic discussion on how organisations are bridging AI discovery, customer data, execution, and measurable marketing outcomes.

Who Should Attend?

Designed for senior leaders across:

 

  • Marketing
  • CRM & Customer Experience
  • Digital Transformation
  • Data & Analytics
  • IT & Technology Leadership

Event Program

Time Agenda
9:30 AM Registration & Morning Coffee
10:30 AM Opening by Emcee
10:35 AM Welcome Remark
10:45 AM

Insight 1: AI Trends in Consumer Marketing

Mr Kwek So Cheer, Partner PwC
11:15 AM

Insight 2: Accelerating CDP Value with AI – From Segments to Execution 

Ms Amy Zhang, Tencent Marketing Cloud
12:00 PM

Insight 3: How Asia’s Best Brands Win Visibility in the AI Era

Mr Leon Dai. GenOptima
12:30 PM

Firechat with The Experts

Topic: From Data Visibility to Revenue – Winning in the AI-Driven Marketing Era.
1:00 PM Closing Remark, Lunch & Networking

Register Now