Charting the Digital Horizon:
AI Agents and CRM in Action
Date: 21 May 2026 (Thursday)
Time: 9:30am – 2:00pm
Venue: The Majestic Hotel Kuala Lumpur
- 00Days
- 00Hours
- 00Minutes
About The Conference:
Discover how AI Agent and CRM are shaping the next frontier of digital transformation.
This exclusive event brings together industry experts, technology leaders, and innovators to explore how intelligent automation and data-driven ecosystems are redefining customer engagement, business efficiency, and scalable growth.
As organizations accelerate toward smarter digital infrastructures, AI and CRM systems are becoming increasingly interconnected — enabling highly personalized experiences, improving operational visibility, and empowering teams to make faster, smarter decisions.
What You’ll Gain:
Transform Customer Engagement
Learn how AI-powered CRM systems can streamline customer journeys, personalize interactions, and drive meaningful, data-driven growth
Boost Innovation and Productivity
Discover how AI agents can automate workflows, optimize business processes, and unlock new opportunities for efficiency and innovation
Strengthen Business Intelligence
Gain insights into how integrated AI and CRM platforms provide real-time visibility, helping organizations make informed strategic decisions.
Event Agenda
| Time | Agenda |
| 9:00am – 9:30am | Registration & Welcome Coffee |
| 9:30am – 9:35am | Welcome message |
| 9:35am – 10:35am | Keynote 1: The Power of AI Agents: Driving Innovation Across Industries |
| 10:35am – 10:50am | Coffee Break |
| 10:50am – 11:50am | Keynote 2: CRM Reinvented: Building Intelligent, Data-Driven Customer Relationships |
| 11:50am – 12:20pm | Q&A, Wrap-Up, Group Photo |
| 12:20pm – 2:00pm | Networking Lunch |
| 2:00pm | End |
Speakers & Panelists
Lau Bik Soon
Group CEO of REDtone
Lau Bik Soon is the Group Chief Executive Officer of REDtone Digital Bhd. With extensive experience in telecommunications, IT, and digital solutions, he has been instrumental in positioning REDtone as a leader in integrated telecommunications services and digital transformation in Malaysia.
Under his leadership, REDtone has significantly expanded its portfolio, focusing on key areas such as artificial intelligence (AI), cloud computing, and the Internet of Things (IoT). These initiatives have supported Malaysia’s shift towards a digital economy, further strengthening REDtone’s market position. His ability to foster strategic partnerships with leading technology firms has driven ongoing innovation and value-added digital solutions for clients.
Redza Imran
General Manager, IoT & Strategic Government Projects, REDtone
Redza Imran with over 15 years of senior management experience across industries including telecommunications, IoT, digital transformation, hospitality, and consultancy. He holds a Bachelor of Mechatronics Engineering and an MBA in Strategic Management from IIUM.
A Certified Digital Transformation Professional, Redza has provided consultancy services to leading organizations such as Telekom Malaysia, Petronas, Allianz, and Maybank. He is also active in NGO work as Vice President of the Association of IIUM GSM Alumni (AIGA) and a Board Member of the Rumah Taman Seri Puteri Cheras’ Board of Visitors. His expertise spans business development, corporate affairs, government relations, and strategic management.