CRM Insights & Iftar
Exploring AI-enabled CRM
in Real Business Practice
Date: 12 March 2026 (Thursday)
Time: 5:00pm – 8:30pm
venue: Jumpa Café, REDtone Puchong Office
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Event Overview
In the spirit of Ramadan, we are pleased to invite you to an exclusive Buka Puasa gathering designed for business leaders and practitioners. This session focusses on practical CRM adoption and how the latest AI-enabled capabilities are enhancing customer engagement, decision-making, and day-to-day operations.
Join us for a relaxed yet insightful evening to connect with peers, exchange perspectives, and hear real CRM experiences from organisations navigating the evolving customer landscape. Reflect on what truly works in practice, while enjoying a meaningful Buka Puasa together.
Event Agenda
| Time | Agenda |
| 5:00pm – 5:30pm | Arrival of Guests |
| 5:30pm – 5:40pm | Welcome Remarks by Mr. Lau Bik Soon, REDtone Group CEO |
| 5:40pm – 6:00pm | Unleashing CRM’s True Potential With AI by Mr. Fua Chye Yaw, General Manager, ASEAN Neocrm |
| 6:00pm – 6:30pm | Customer Success Story by Mr. Kumar Mogan, Head of Commercial Excellence, Pharmaniaga Marketing Sdn Bhd |
| 6:30pm – 6:45pm | Q&A session |
| 6:45pm – 6:50pm | Closing remarks by Ms. Janice Lim, CMO |
| 6:50pm – 7:30pm | Networking session |
| 7:30pm – 8:30pm | Buka Puasa |
| 8:30pm | End |
Speakers
Fua Chye Yaw
General Manager, ASEAN, Neocrm
Fua has over 20+ years in the IT industry, including prior leadership roles in SAP, Oracle and Microsoft. Prior to joining Neocrm, Fua has not only helped many enterprise customers across Greater China and Asia Pacific embark on their digital transformation, but also spearheaded sales and CRM transformation within SAP, delivering real-time customer insight and higher sales productivity.
Kumar Mogan
Head of Commercial Excellence, Pharmaniaga Marketing Sdn Bhd
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